Icelander Runar Ingi started his directing career at the age of thirteen shooting Tupac inspired east coast / west coast gang short films in his suburban Reykjavik neighborhood. Later he found himself working for a commercial production company snatching film ends and shooting music videos for local artists, picking up an EDDA (The Icelandic Film Awards) for Best Short film from a young director, then finally getting his first break at directing commercials when he shot a Nike ad featuring the inspiring triathlon athlete, Sarah Reinertsen.

Runar Ingi has since then directed visual and character-driven commercials for top brands - picking up awards in his native Iceland and featuring in several industry standard mediums.

Runar Ingi currently lives in Stockholm, appreciates good wine and still loves the music of Tupac.